Kardashians hold national spotlight

Leanne Khov, Arts and Entertainment Editor

From starring on their reality TV show “Keeping Up With the Kardashians”, to selling their own clothing and makeup lines, to advocating for the transgender community through Caitlyn Jenner, the Kardashians continue to make top headlines across multitudes of entertainment news and to influence many in the 21st century. With reports of cheating and pregnancy, the lives of the Kardashians never seem to end.

After months of rumors flooding across the Internet, Kylie Jenner finally proves that the pregnant accusations were indeed all true. Through a YouTube video posted on Feb. 4, called “To Our Daughter,” Kylie documented how her life has been from the time she heard of her pregnancy to the time she gave birth to her first child on Feb. 1 with rapper Travis Scott. Drawing even more attention than the Superbowl at the time, Kylie’s Instagram picture of her daughter, Stormi Webster, became the most liked Instagram post, and her revelations of her daughter’s birth became the top story trending.

Not only has Kylie kept her pregnancy a secret to the world, but she has also kept her new addition to her Kylie Cosmetics line away from the limelight. Based on her daughter’s name and the meaning of the word “storm”, Kylie created a new collection that dealt with weather themes; the collection was released on Feb. 28. For instance, one of her makeup, a yellow-gold shade of the Loose Powder Highlight, is named “Lightning Bolt.”

Besides Kylie’s busy schedule with her daughter and makeup line, the Kardashians recently welcomed yet another baby to their growing family. On April 21, Khloe Kardashian  announced the birth to her first child with NBA player Tristan Thompson. Despite happily giving birth to her daughter, True Thompson, Khloe is also faced with news of Tristan reportedly cheating on her throughout her pregnancy.

Along with their eventful lives, the Kardashians are well-known throughout the fashion world for their styles. Their Dash women’s boutiques sells a mix of high-end brands and the company’s own collection.

Nevertheless Kim, Khloe, and Kourtney Kardashian announced their plan to completely close down their Dash clothing line in 2018 after running them for nearly 12 years. Back in 2006, the three Kardashian sisters opened their first store in Calabasas, California. Along with the company store in New York closing in 2016 due to high rent, the company stores in Los Angeles and Miami are also reportedly closing on June 1.

According to Cosmopolitan, Kim Kardashian wrote on her website, “We opened our first store as a family in 2006 and, since then, we have made so many lifelong memories. We’ve been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it’s time to move on.”

After gaining immense amount of money from her modeling and reality star career, Kendall Jenner bought actor Charlie Sheen’s former $8.55 million Beverly Hills Mansion in 2017. Planning to make huge renovations to her mansion, Kendall applied and recently received permission to replace the fireplace, remodel the kitchen and bathrooms, and place a new room on the 5-bed, 6-bath home. Although there is no confirmation, Kendall is reportedly trying to make profit from her renovations.

Kim Kardashian West garnered huge attention after ‘breaking the Internet’ from her nude photo cover on Paper magazine. Kim plans to continue flaunting her body image through her new fragrance.

With a musky and sensual scent called KKW Body, the fragrance bottle is shaped into a nude figure, inspired by Kim’s own body. Leading up to its April 30 release, the famous reality star marketed her $60 fragrance through nude images and pictures of her naked in mold castings.

“It is a sculpture, basically, of my body. It’s really cool. The scent is so good, I’m so proud of it. It smells to me like what I would think golden smells like, even though that’s a color and something that’s just luminous,” Kardashian West told Business of Fashion according to Enews.