The Student News Site of Neshaminy High School

The Playwickian

The Student News Site of Neshaminy High School

The Playwickian

The Student News Site of Neshaminy High School

The Playwickian

Seemingly ranch

Notable brands capitalize on ‘seemingly ranch’ from Taylor Swift fan account
Seemingly ranch
Andrew Kim

Taylor Swift and Travis Kelce’s relationship rumors are throwing fans into a frenzy.

On Sept. 24, Swift fan account @tswifterastour posted a photo of Swift on X (formerly Twitter) with a fan in the Kelce family suite at the Chiefs vs. Bears game. Next to Swift was a plate with a chicken tender, ketchup, and ‘seemingly ranch’ as posted. The post went viral almost instantly and brands ranging from

Merriam Webster to the Empire State Building did not hesitate to join in on the meme. The most notable of these brands is Heinz, who announced that 100 limited edition bottles of ‘Ketchup and Seemingly Ranch’ are to be sold in the near future.

Heinz has already made a Kranch sauce that has been selling since 2019, however, these limited edition bottles contain a unique label exclusive for ‘seemingly ranch.’

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As noted by The New York Times, the release number of 100 originated from a picture of Kelce and Swift side by side with jersey numbers 87 and 13.

Heinz is not the only brand that is regarding the recent Swift meme.

The Empire State Building’s official X account posted a picture of it lit up red and white with the caption “ketchup and seemingly ranch.”

Hidden Valley Ranch also contributed to the Swift meme, changing all of their social media accounts’ names to “Seemingly Ranch.”

On Hidden Valley’s official website, they posted a recipe for “Chicken Tender and Seemingly Ranch” with the caption “Move swiftly! This recipe is seemingly too good to be true.

With only one chicken tender on a plate sitting next to some deliciously zesty ranch, this dish is sure to be gone in a flash.”

Hidden Valley further showed their dedication when posting a limited-edition ‘seemingly ranch’ hoodie on sale on their website.

First reported by The New York Times, spokeswoman for Hidden Valley Vicki Haber said, “We love when ranch has a moment in culture and of course wanted to jump in when we saw ‘seemingly ranch’ trending.”

It’s no surprise that such a minor meme was made viral and noteworthy when it involves Swift. Grossing over 1 billion from her beloved “Eras Tour” and increasing Kelce’s jersey sales by 400%, it’s undeniable that Swift holds a power over the economy.

Is Swift’s trail of fame always appreciated? The owner of the X fan account shows overwhelming feelings from the recent climb in attention.

“Been approached by possibly the 2 biggest new outlets in the world for an interview over seemingly ranch and I’m terrified and shook at the idea of everything to come,” they mentioned.

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About the Contributor
Andrew Kim, Photography Editor